Beyond horizon
Communication plan
Three main campaign during the year Q1, Q2&3, Q4
Sunrise & Awareness (Q1)
- Teaser before cycle meeting
- BeyondHorizon intro deck (cycle meeting)
- Visual branding & tagline
- “What is BeyondHorizon?” newsletter
- Leadership launch message (video)
Participation & Momentum (Q2&3)
- Monthly internal newsletter
- Team spotlight stories
- Mid-year pulse survey
- Interactive town hall
Impact & Recognition (Q4)
- Beyond Horizon impact summary
- Year-in-review video
- Recognition of contributors
- Leadership reflection message
- What’s next teaser (Year 2)
The KPIs that will be evaluated :
- Newsletter open & click rates
- Town hall participation
- Feedback & survey results
- Quality of team engagement
- Informal sentiment & energy